At Loving LIDC we're on a mission to inspire women over 40 to live their most joyful lives yet.

After decades of caring for others, women in midlife deserve to focus on themselves. They deserve to feel confident, healthy and empowered - ready to embrace this next exciting chapter.

That's where we come in. We provide the products, inspiration and community women over 40 need to thrive. Our online store offers age-appropriate fashion and beauty essentials to make you feel like the vibrant woman you are. Our membership program gives you access to wellness resources, advice and support - tailored specifically for your needs and interests.

I started this company after realizing how little exists to support women in midlife. After overcoming my own challenges in my 40s and 50s, I wanted to help other women discover joy and fulfillment during this next phase.

Our goal is simple: to help you live your most meaningful life yet. We celebrate the wisdom, strength and experience that come with age. And we're here to provide the tools, inspiration and community you need to make this next chapter your best one yet.

Join our growing community of members and let's start living the better half together. Start feeling confident, healthy and empowered - right where you are. You've got this!

Maya Woods
Founder